Christian Bennefeld, a data protection activist, reports that the supervisory authorities of several German states have been confronted with thousands of complaints about the impermissible use of Google Analytics. In North Rhine–Westphalia alone, it’s been said that complaints have been made about 70,000 websites. At the fall conference of the BvD, Kristin Benedikt, Head of Unit 3 at the Bavarian State Office for Data Protection Supervision, reported that nationwide there had been 200,000 complaints made about Google Analytics. The supervisory authorities will have to deal with each individual case. Because of DSK’s distinct positioning and the clearer legal situation regarding the use of tracking cookies, the DSK concept for setting fines could be routinely applied. The approximate amount of the fine can be determined in just a few seconds using our fine calculator.